It is reported that Kia Motors announced the "Plan S" which indicates that Kia Motors will launch 11 pure electric models by 2025 and a new BEV by 2021. It is reported that this new electric car may be the mass production version of the Kia Imagine concept car, with a range of up to 500km.

Kia's "Plan S" can be seen as Kia's strategic plan for 2025. In this strategic plan, Kia proposes to achieve 1 million environmentally friendly models (including BEV, PHEV and HEV) by 2026. In addition, Kia also stated that by 2026, Kia hopes to occupy a 6.6% BEV market share in regions other than the Chinese market. To this end, Kia will also invest 25 billion U.S. dollars to further increase electrification transformation.

Regarding specific strategies, Kia also revealed that, for example, 11 BEVs will be launched by 2025, including the existing Soul EV, e-Niro, Seltos EV, and K3 BEV.

In addition, Kia also stated that it will launch a brand new BEV in 2021. Combined with previous news, some media have speculated that the car may be a production version of the Kia Imagine concept car.

The Imagine concept car was unveiled at the 2019 Geneva Motor Show. The overall styling design of this concept car is very technological and full of power. The slippery shape also makes this concept car look like a coupe. It is worth noting that the front part of this concept car has exaggerated surround headlights, and the door is used. The 21 large screens inside are also a highlight. But whether these will also be retained in production cars is uncertain. The automaker has stated that the car's comprehensive range can reach 500km.

In addition, Kia also stated that in addition to passenger cars, it will also use modular electric platforms to develop commercial vehicles of different sizes, such as electric logistics vehicles and delivery vehicles, to further promote the city's zero-emission development.