From：Internet Info Agency 2019-01-17 15:00:56
On January 16, 2019, the BMW Group exhibited the full range of BMW luxury cars with the theme "THE REALM OF LUXURY" in Shanghai. Three new models of BMW, The new X7s, the new THE 7 and the new THE 8, had the premiere in China. As part of the “Strategy No.1”, the BMW Group has upgraded its layout at the large luxury car class.
In addition, IIA learned from the official BMW Group that BMW will launch a total of 21 new products in the Chinese market in 2019 to enhance and sharpen the brand public image. Among them, the innovative BMW X7 will be officially launched in China in the second quarter of this year, and the new BMW THE 7 and the new BMW THE 8 Coupé will be launched in the second half of the year.
At the press conference, BMW Group Chairman Harald Krger said: "In accordance with the deployment of the new 'Strategy No.1', the BMW Group will continue to focus on the core areas, including systematically promoting electrification, developing autonomous driving technologies and products, and expanding Travel business and strategic development of global production system. For BMW, the Chinese market has become BMW's global strategic center, innovation center and new energy production and R&D base. In the future, we will implement the '2+4' strategy in depth.”
In addition, Pieter Nota, director of BMW Group's BMW sales and branding and BMW Group after-sales business, said: “As part of the new 'Strategy No.1', we are strengthening our lineup at the luxury car class to intensify the market position and the emotional charm of BMW. Today these three new models cover the three major models: full-size SUV, large sports car and large luxury car, representing BMW's new design language and interpretation of the needs of luxury and Chinese customers. The new models provide consumers with the true emotional experience, which is the core of BMW. We are very happy to bring such products at the beginning of the new year, to open the product and brand offensive in 2019."
Goller, President and CEO of BMW Group Greater China, said: “The BMW Group has a promising future in China. BMW China is steadily advancing the '2+4' strategy to ensure the success of our two joint ventures, BMW and MINI, and promote local innovation. In addition, our products in various market segments will become more luxurious, smarter, and most importantly, more suitable for the Chinese market. The services provided to Chinese customers will be unprecedented luxury, personalized and full of true emotion. If we call 2018 the year of BMW X, we can call 2019 the year of the BMW Luxury Cars."
A full success of 2018
In 2018, the BMW Group sold a total of 639,953 BMW and MINI vehicles in the Chinese market, a year-on-year increase of 7.7%. This is the best sales record since the company officially entered the Chinese market in 1994, marking BMW's cumulative sales in China over the past 25 years more than 4 million.
In terms of performance of different models, the new BMW THE 5 has accumulated more than 160,000 vehicles in the whole year, up 29.4% year-on-year; BMW THE 3 has accumulated more than 150,000 vehicles in the whole year, up 5% year-on-year; the BMW THE 1 sports car has accumulated nearly 50,000 vehicles in 2019, up 32.6% year-on-year; BMW X1 sold more than 96,000 vehicles in a year; the new BMW X3 sold more than 7,000 vehicles in a single month in December；The new BMW X5 has sold more than 41,000 units a year.
