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SWM boss streams live video online to give advice

From:Internet Info Agency 2020-02-20 18:35:03

During the outbreak of the novel coronavirus pneumonia epidemic, major car companies successively introduced relevant countermeasures. At present, many car companies are planning to resume work and production. IIA learned from SWM Motors that Gong Daxing, chairman of the company, streamed live broadcasting on multiple network platforms, providing some advices on what auto companies can do during the epidemic.

Four Online

During the epidemic, due to the delayed start of the enterprise and users and employees cannot go out, Gong Daxing proposed a "Four Online" strategy for this, including Content Online, Employee Online, User Online and Transaction Online.

Three All

During the outbreak, many companies will feel confused and wonder what to do. Mr. Gong believes that the most important thing at present is to focus on the "Three All" goals: All for cash flow, All for retaining customers, and All for retaining talent. Only in this way can we effectively prevent the impact and impact of the epidemic.

Exploiting new online marketing model

In addition, Mr. Gong said that he should find development opportunities in the predicament, while seizing users, grasp the pain points of customers, and rapidly develop new online marketing models to ensure that research and development, products, and sales do not stagnate. Seize the time to make up for the shortcomings and do things that could not be considered in the past.

What did SWM do during the epidemic?

With regard to the points raised by Mr. Gong, SWM has now begun to practice. SWM launches an online car viewing service for consumers who cannot go out during the epidemic; launches "three major care services" for new and old customers who could not enter the station for maintenance and repairs due to the epidemic; launches a subsidy of 30 yuan / day for car booking.

In terms of dealers, SWM has launched spring car purchase promotions: Minimum 3999 yuan down payment for car purchases, Up to 11,000 yuan manufacturer subsidies, Car delivery fuel cards, Old users recommending new ones can enjoy lifetime warranty, and "1 yuan to buy SWM G01" and other benefits.

Editor:Zhang Xiao