Lexus September sales in China increased by 13.3% YoY

IIA learned from Lexus that, according to sales data in China in September 2020, Lexus sold 200,90 units in China in September, an increase of 13.3% year-on-year. Sales of electrified models were 7,464 units, accounting for 37.2% of the month's sales.

In the first three quarters of 2020, the cumulative sales of Lexus in the Chinese market were 158,439 units, a year-on-year increase of 9.6%. The sales of electrified models were 59,938 units, accounting for 37.8%.

Affected by the dual effects of the COVID-19 pandemic and the "cold winter of the auto market", the entire auto market was wailing, and overall sales fell by nearly double digits. However, Lexus' sales performance has not been affected by the market environment, and it has continued to advance by leaps and bounds, becoming one of the few brands that achieved sales growth this year. Behind the excellent results, it is inseparable from its active efforts in products, services, and marketing.

In April of this year, Lexus' first pure electric model UX 300e was officially launched. During the just-concluded Beijing Auto Show, Lexus' first pure electric concept car LF-30 made its debut in China. As an important beginning of Lexus' electrification vision, LF-30 not only embodies Lexus's vision for electrified models in the next ten years, but also shows Lexus's thinking about the future-about the relationship and connection between people and technology, and the world.

In addition, as a global hybrid technology master, Lexus has more than 5,000 hybrid technology patents. As of now, Lexus electrified models have been favored by more than 1.5 million customers worldwide. In the Chinese market, since the introduction of the first hybrid model RX 400h to the Chinese market in 2007, Lexus has continued to expand its hybrid lineup. Currently, it has 8 series, 9 hybrid models, and cumulative sales of more than 300,000 vehicles.

Since the second half of the year, as the epidemic has been brought under control in China, the Chinese auto market has shown a clear trend of recovery. Lexus' continuous efforts in products, services, marketing, and other aspects have allowed its sales to continue to rise. Next, the market will usher in the golden October and the year-end sprint stage. Lexus sales are expected to hit a new high in the last quarter.