Zhao Changjiang Joins Zhiji to Lead Flagship MPV Zhiji V9

Zhao Changjiang, former executive at BYD and its premium brand Denza, has officially joined Zhijie (LUXEED) and will lead the upcoming flagship MPV, the Zhijie V9. On January 9, Zhao publicly interacted with the Zhijie brand on Weibo, signaling his new career move. He is renowned for his user-centric philosophy and previously led the Denza D9 to become China’s best-selling MPV in 2023. The Zhijie V9 is built on Chery’s high-end E0X-L electric vehicle platform and targets the RMB 500,000 price segment, with a planned launch in spring 2025. As the first major model under the “Zhijie 2.0” strategic collaboration between Huawei and Chery, the V9 carries significant expectations for elevating the brand. Industry observers are closely watching whether Zhao can successfully integrate Chery’s manufacturing capabilities, Huawei’s smart ecosystem, and his own expertise in user-focused operations to help Zhijie break through in the fiercely competitive premium new-energy MPV market.