Sh界 S9T Tops Sales in Luxury NEV Sedans Priced Above ¥350K, Challenging BBA Dominance

December vehicle sales data show that the Hongmeng Smart Mobility (Harmony Intelligent Mobility) brand’s Xiangjie S9T sold 7,186 units, ranking fourth in the retail sales chart for mid-to-large premium sedans priced above RMB 350,000—trailing closely behind the BMW 5 Series and firmly holding the leading position just outside the top three. As China’s first hot-selling station wagon, the S9T has maintained strong sales for three consecutive months and has become the segment leader. Its sedan counterpart, the S9, sold 1,629 units during the same period, bringing their combined sales to 8,815 units. On the luxury new-energy sedan sales chart for vehicles priced above RMB 350,000, the S9T surged to first place, while the S9 ranked fourth, surpassing models such as the BMW i3 and i5. With steadily rising transaction prices at dealerships, the Xiangjie brand is breaking the long-standing dominance of the “BBA” trio (BMW, Benz, Audi), helping forge a new market格局 dubbed “SBBA” (Xiangjie + BBA). Currently, Xiangjie is rapidly expanding its dedicated retail network, positioning the brand for continued sales growth ahead.