Honda Unveils New Brand Logo, Rolling Out Globally from 2027

Honda has officially unveiled a new brand logo, marking the beginning of its "second entrepreneurial journey." The refreshed "H" emblem will first appear on electric and hybrid models launching in 2027, before gradually rolling out across all production vehicles, dealer showrooms, and motorsport activities. Honda stated that this update aims to reflect the significant transformation underway in the automotive market toward electrification and intelligence. The new logo draws inspiration from the original 1963 design, offering a sharper and more modern look compared to the current version. This design was previously showcased on Honda's 0 Series concept vehicles, including the highly anticipated 0 Series Saloon. Going forward, the new emblem will fully replace the logo that has been in use since 2000.