GAC and Huawei Launch "Qijing" Brand, Clarify Naming Guidelines

GAC Group and Huawei Qiankun have jointly unveiled their premium intelligent new energy vehicle brand, "Qijing." Qijing integrates GAC's strengths in electric powertrain systems and vehicle manufacturing with Huawei Qiankun's advanced technologies in intelligent cockpit and driver-assistance systems. In response to online misinformation referring to the brand as "Huawei Qijing," the company has issued a clear statement: Qijing is led by GAC and empowered by Huawei, and it strictly prohibits combining "Huawei" with "Qijing" in naming to avoid public confusion or damage to brand rights. All models in the Qijing lineup will feature "Huawei Qiankun" intelligent technology, branded as "Huawei Qiankun | Qijing." Emphasizing open collaboration, Qijing is committed to delivering an intelligent mobility experience and calls for building a healthy, orderly industry ecosystem.