Jia Yueting Unveils New FF Dealership Model and AI Robot at NADA Show

On January 20, in his 38th weekly update, Jia Yueting announced that Faraday Future (FF) will globally debut its EAI embodied intelligent robot at the NADA Automotive Dealership Show in Los Angeles on February 4, alongside launching the FF/FX Par Partner Recruitment Conference. FF will become the first U.S.-based EV startup to participate in the NADA Show and the first automaker to introduce an AI robot product directly to automotive dealers. Jia stated that FF’s newly launched FX Par model integrates the strengths of both traditional dealership and direct-sales approaches, delivering two key upgrades: First, the business model shifts from merely “selling cars” to “selling cars + user operations + vehicle ecosystem operations,” enhancing profitability while reducing risk. Second, under the new capital model, dealers will become co-creating shareholders of the OEM, sharing in the company’s growth dividends. Additionally, the AI robot will serve as a critical sales tool in dealer showrooms, enhancing user experience and conversion rates while unlocking new incremental business opportunities.