Genesis Aims for 650% European Sales Surge in Five Years, Launching Magma Performance Versions Across Entire Lineup

Genesis, the premium brand under Hyundai Motor Group, announced plans to increase its sales in the European market by 650% over the next five years. To support this ambitious growth target, the brand will simultaneously develop and launch high-performance Magma variants across its entire model lineup. This move not only strengthens Genesis’s presence in the performance vehicle segment but also underscores its determination to accelerate expansion in Europe’s premium electric and internal combustion engine vehicle markets. The Magma series is expected to include the brand’s current core models—such as sedans and SUVs—further enriching its product portfolio and enhancing its competitiveness in Europe.