2026 National Subsidies Boosted, Trade-In Programs Spark Consumption Surge

In 2026, a new round of national subsidy policies took effect, combined with local government support and corporate discounts, fueling a surge in trade-in demand for automobiles, home appliances, digital devices, and electric bicycles. According to data from the Ministry of Commerce, sales of these eligible products exceeded RMB 2.6 trillion in 2025, benefiting over 360 million people. The policy has yielded remarkable results across many regions: sales at a home appliance retailer in Beijing surged by 800% during the New Year holiday compared to the previous period; consumers in Guangzhou took advantage of subsidies to upgrade their smartphones at discounted prices; and new energy vehicle sales in Dushan County, Guizhou, saw a notable increase. The policy prioritizes smart and eco-friendly products. Experts note that to sustainably unlock consumer potential, future efforts should focus on refining subsidy coverage, boosting household incomes, and improving the overall consumption environment.