BJ40 Family Adds Three New Models, Starting at ¥132,900

On January 27, Beijing Off-Road held the “Red Hare Launches, Giant Screen Debuts – BJ40 New Model Launch and China Grand Loop Kickoff Ceremony” in Jiaxing, officially unveiling three new models in the BJ40 family with a starting price of RMB 132,900. This launch further enriches the BJ40 product lineup and strengthens its presence in the rugged off-road vehicle market. The new models retain the BJ40 series’ iconic design and off-road capabilities while featuring upgraded configurations and enhanced intelligent technologies to better meet consumers’ demands for personalization and practicality. Alongside the new model launch, Beijing Off-Road also inaugurated the “China Grand Loop” campaign, showcasing its brand philosophy centered on exploration and off-road culture.