Li Auto MEGA Deliveries Surpass 30,000, Premium EV MPV Stages Market Comeback

Li Auto announced that cumulative deliveries of its first all-electric flagship MPV, the Li Auto MEGA, have surpassed 30,000 units. Despite initial controversy over its distinctive design and temporary pressure on orders at launch, the vehicle quickly turned the situation around thanks to its strong product capabilities and positive user口碑 (word-of-mouth). Priced above RMB 500,000, the MEGA has successfully broken the dominance of joint-venture brands in the premium MPV segment, becoming a benchmark for Chinese domestic brands’ upward push into high-end markets. The MEGA features a 5C ultra-fast-charging battery and, combined with Li Auto’s self-built ultra-fast charging network—covering 31 provinces and 286 cities—delivers “12 minutes of charging for 500 kilometers of range.” Its impressive Net Promoter Score (NPS) of 80% further underscores strong market acceptance. As a pivotal step in Li Auto’s strategic move into the all-electric vehicle segment, the MEGA not only validates the brand’s technological transformation capabilities but also lays a solid foundation for its future all-electric models.