Dongfeng Motor Launches Munich Design Center to Accelerate Global Brand Expansion

On January 29, Dongfeng Motor officially inaugurated its new styling and design center in Munich, Germany, marking a pivotal step in completing its "three countries, six locations" global R&D network in Europe. The center will focus on user- and scenario-driven vehicle development, enhancing Dongfeng’s overseas styling and design capabilities. Located in Munich—a hub of the automotive industry—the center enables Dongfeng to more directly integrate into cutting-edge global design trends and aesthetic frameworks. Leveraging teams across Wuhan, Shanghai, and Munich, along with cloud-based platforms and digital tools such as AI, VR, and MR, Dongfeng aims to redefine its global collaborative design model. The center will also play a key role in the development of brands like M-Hero and Voyah, ensuring their products precisely meet European and global market demands and accelerating the internationalization of Dongfeng’s brands.