Xiaomi Auto Delivers Over 39,000 Vehicles in January, Launches Multiple Incentives to Hit 550,000 Annual Target

Xiaomi Auto delivered over 39,000 vehicles in January and reported total 2025 sales of 411,837 units, a staggering 200.9% year-over-year increase, marking its debut entry into the industry’s top ten. To accelerate toward its 2026 sales target of 550,000 units (approximately 34% YoY growth), Xiaomi has launched limited-time purchase incentives: customers placing orders before 24:00 on February 28 can choose from options including low down payment (starting at RMB 49,900), low monthly installments (starting at RMB 1,931), or a 3-year 0% interest financing plan (with down payment starting at RMB 74,900). These offers also apply to customers who locked in orders in January but have not yet received their vehicles. Currently, the YU7 is the brand’s best-selling model, with limited ready-to-deliver units and display vehicles available for pickup before the Chinese New Year. Additionally, an updated version of the Xiaomi SU7 is set to launch soon.