Lei Jun Tests Xiaomi SU7 on Ice, Earns Praise for Sincere Response to Fan Suggestions

On February 7, Lei Jun, founder of Xiaomi, released a real-world test video of the SU7 driving on mixed ice-and-snow surfaces. In the clip, the vehicle accelerated smoothly from 41 km/h to 60 km/h, demonstrating strong acceleration stability. Shared as an authentic winter test record rather than a promotional advertisement, the video sparked widespread discussion online. Some users commented that the video’s production quality was subpar and suggested improvements in its presentation. Lei Jun quickly responded, saying he would relay the feedback to the marketing team and emphasized that the video’s purpose was to showcase genuine testing conditions. His sincere and approachable attitude earned praise from many netizens and highlighted his commitment to user feedback.