Li Auto Launches $55,980 L9 Livis Edition to Revive Sales in Q2

On February 6, Li Xiang, CEO of Li Auto, announced that the new Li L9 will be launched in the second quarter of this year, alongside a top-tier "Livis" edition priced at RMB 559,800. Positioned as "the pioneering model of embodied intelligent robots," the vehicle aims to deliver an experience where the car proactively recognizes and serves its users through a full-stack technological solution, transforming automobiles from mere tools into intelligent companions. This move represents a critical step in Li Xiang’s “All in AI” strategy, intended to reverse the company's 19% year-over-year decline in deliveries in 2024 and restore internal confidence shaken by setbacks in its pure-electric vehicle strategy. If the new L9 can replicate the initial model’s sales success, it will play a decisive role in boosting Li Auto’s revenue, enhancing its brand image, and validating its new strategic direction.