"Born to Fly 3" Surpasses ¥1.8B at Box Office; Audi A3 Model Soars in Sales as Chinese EVs Take Center Stage

The Spring Festival release "Pegasus 3" has surpassed RMB 1.8 billion at the box office, firmly securing the top spot during the holiday period. The rally car driven by Shen Teng's character, Zhang Chi, is modeled after the Audi A3. The official licensed 1:64 scale die-cast model of this car has sold over 2,000 units since its launch on February 13, with 900 units snapped up within 24 hours, priced at RMB 129.9 each. Meanwhile, the film prominently features at least five Chinese new energy vehicle brands—including Avatr, Li Auto, BYD, Lynk & Co, and NIO—sparking widespread audience discussion about the rise of domestic NEV brands. For instance, the autonomous driving test vehicle in the opening scene is an Avatr model, while characters are seen driving vehicles such as the Li Auto MEGA.