Denza D9 Launches in the Philippines as BYD's Premium Brand Enters Southeast Asia

On February 27, 2026, Denza, BYD’s premium new energy vehicle brand, held its market launch event in Manila, the Philippines, officially entering the local market. The first model introduced is the flagship luxury MPV—the all-new Denza D9—marking a pivotal step in Denza’s global expansion strategy. Liu Xueliang, General Manager of BYD’s Asia-Pacific Automotive Sales Division, stated that Denza is committed to blending electric technology with elegant design to deliver an exceptional mobility experience. Hu Ziyu, Head of Denza’s Philippine operations, emphasized that this launch represents not just the introduction of a new vehicle, but also a lifestyle centered on pursuing superior mobility experiences. Over the coming months, Denza plans to expand its local presence and introduce additional models based on market feedback, offering customized brand experiences.