Dongfeng Nissan Kicks Off Price War on First Workday, Charging into 2026

Just after the 2026 Spring Festival holiday ended, Dongfeng Nissan swiftly launched an aggressive move, kicking off a price war on the first working day after the holiday in a bid to seize early market advantage for the new year. Unlike previous years when automakers typically eased into promotional activities gradually, Dongfeng Nissan acted decisively this time, slashing prices significantly across multiple models—a clear signal of its determination to break through in an intensely competitive market. This bold step has ignited fierce competition in China’s auto market for the year ahead and underscores the mounting pressure facing joint-venture brands as they navigate the urgent challenges of electrification and intelligent transformation.