Harmony Intelligent Mobility Unveils Shangjie Z7: Electric Purple-Pink Hue and Porsche-Inspired Design Targeting Young Consumers

Harmony Intelligent Mobility’s Shangjie brand has recently unveiled official images of its new all-electric coupe, the Z7. The vehicle features an eye-catching electric purple-pink paint finish and a design language reminiscent of Porsche. As Shangjie’s second model, the Z7 measures approximately five meters in length and is equipped with standalone headlights, a matrix lighting system, and starlight effects. Its sleek side profile includes frameless exterior mirrors, semi-flush door handles, and an optimized roof-mounted LiDAR unit. At the rear, it debuts the brand’s signature “Starry Sky taillights” on a 7-series model for the first time. Inside, the cabin emphasizes personalization and technological sophistication, featuring a digital instrument cluster, a floating central touchscreen (supporting four-dimensional dynamic adjustment), and an HUD head-up display. In front of the passenger seat sits a customizable “showcase” area. Positioned in the RMB 200,000 price segment, the Z7 targets buyers seeking striking aesthetics, dynamic handling, and intelligent driving experiences. Also unveiled alongside the Z7 is the shooting brake variant, the Z7T, which enhances cargo capacity and offers greater practicality for family use.