Rivian to Unveil Affordable R2 SUV at SXSW, Targeting 25,000 Annual Sales

Electric vehicle maker Rivian plans to unveil its new, more affordable R2 SUV for the first time at the South by Southwest (SXSW) festival. Positioned as a more accessible model, the R2 aims to broaden the brand’s potential market and reverse its recent decline in deliveries. Rivian targets sales of 20,000 to 25,000 units of the R2 this year to boost overall sales and attract more consumers into its EV lineup.