February Ultra-Luxury Sedan Sales: Zunjie S800 Retains Top Spot, BMW 7 Series and Maybach Follow

Due to the impact of the Spring Festival holiday, overall sales of ultra-luxury sedans priced above RMB 700,000 declined in February. The Hongmeng Intelligent Mobility (Harmony Intelligent Driving) brand's Zunjie S800 led the market with 891 units sold, maintaining its top position; the BMW 7 Series (including the i7) ranked second with 697 units, followed by the Mercedes-Maybach S-Class at third with 631 units. The Mercedes-Benz S-Class and Audi A8 secured fourth and fifth places with 530 and 306 units sold, respectively. The Porsche Panamera and Taycan recorded sales of 145 and 10 units, ranking sixth and ninth, respectively. Among new energy vehicle startups, Yangwang U7 and NIO ET9 ranked seventh and eighth with 75 and 65 units sold, respectively. Since its launch in May last year, the Zunjie S800—priced between RMB 708,000 and RMB 1,018,000—has demonstrated strong performance, achieving a record monthly delivery of 4,376 units in December 2025, far surpassing its competitors.