Xiaomi Auto Announces Shu Qi and Su Bingtian as Brand Ambassadors; New SU7 Launches Tonight

Xiaomi Auto officially announced today that renowned actress Shu Qi and Chinese track-and-field star Su Bingtian have become brand ambassadors and will appear at tonight’s Spring New Product Launch Event at 19:00 to unveil the new-generation SU7. Lei Jun, founder of Xiaomi, revealed that two years ago, when the first-generation SU7 was launched, netizens had already called for Shu Qi to be its ambassador—a wish now fulfilled. Su Bingtian, who has owned a first-generation SU7 since 2021 and previously served as a Xiaomi brand ambassador, is deepening his collaboration with the company through this renewed partnership. The launch event will be livestreamed in full by IT Home, as anticipation builds for the debut of the new-generation SU7.