Xiaomi SU7 Unveils New Celebrity Voice Easter Egg – Su Bingtian and Shu Qi Accompany Every Drive

Xiaomi Auto has recently launched exclusive voice Easter eggs featuring dual brand ambassadors Su Bingtian and Shu Qi for its new-generation SU7, covering high-frequency scenarios such as driver welcome messages, nap mode, speeding alerts, sport mode, and long-distance driving reminders. Owners can simply enter a Xiaomi Super Mission sharing code in the vehicle’s infotainment system to trigger personalized voice interactions from the two celebrities in corresponding scenarios. Currently, the nap mode Easter egg is exclusive to the new-generation SU7, with support for other models coming via future OTA updates. Shu Qi was chosen as an ambassador due to the phonetic similarity between her name and “SU7,” while Su Bingtian—a首批 owner—aligns closely with the “SU” surname and the car’s speed-oriented branding. Deliveries of the new-generation SU7 began on March 23, with a starting price of RMB 219,900—RMB 6,000 to 10,000 lower than the pre-sale price. The model received over 15,000 orders within just 34 minutes of launch and has now surpassed 30,000 orders.