Genesis Magma Announces New Era and Shell as Key Partners Ahead of 2026 WEC Campaign

Genesis Magma Racing has officially announced strategic partnerships with century-old sportswear brand New Era and energy giant Shell to comprehensively support its 2026 campaign in the FIA World Endurance Championship (WEC). New Era will serve as the team’s Official Headwear Partner, launching three exclusive cap designs featuring the team’s signature black-and-orange livery and Korean-script GMR logo, including a limited-edition Le Mans 24 Hours version. Shell, as Performance and Innovation Partner, will play an integral role in the development of the GMR-001 race car’s 3.2-liter V8 twin-turbo engine and will supply custom-formulated 0W-40 high-performance lubricants and coolants to ensure optimal powertrain performance under extreme racing conditions. These collaborations not only strengthen the team’s brand identity but also reinforce its technical support infrastructure, laying a solid foundation for Genesis to make its debut in the WEC as Korea’s first manufacturer entrant.