Hyundai and Genesis to Launch 58 New Models in U.S. by 2030

Hyundai Motor Group is accelerating its expansion in the North American market, planning to launch a total of 58 new vehicles in the U.S. by 2030—36 under the Hyundai brand and 22 under its luxury subsidiary Genesis. The lineup will span sedans, SUVs, pickups, and commercial vehicles, with powertrains including internal combustion engines, hybrids, battery electric vehicles (BEVs), and range-extended EVs. Hyundai will introduce new sub-trims such as the N performance and XRT off-road variants and unveil a body-on-frame midsize pickup truck in 2029. Genesis is expected to bring rugged luxury SUVs like the X Gran Equator to production and may even explore all-terrain supercars. Hyundai has confirmed that the next-generation Elantra and Tucson will arrive in the U.S. in 2027. The group also plans to invest $26 billion to support its U.S. business expansion, comprehensively covering both mainstream and premium segments.