Yijing Auto Announces Core Management: Wang Junjun as Chairman, Zeng Qinglin as General Manager

On April 7, Yijing Auto officially announced its core management team, appointing Wang Junjun as Chairman and Zeng Qinglin as General Manager of the brand. The brand is jointly developed by Dongfeng Motor Group and Huawei Qiankun, and this leadership appointment marks a critical step toward operational execution. Wang Junjun, a graduate of Tsinghua University with a degree in Power Engineering and Engineering Thermophysics, previously served as CTO of Voyah Auto and was a key figure in Dongfeng’s intelligent and electrified transformation. He played an instrumental role in the early collaboration between Dongfeng and Huawei Qiankun. As Chairman appointed by Dongfeng, he will oversee the integration of both parties’ systems, drive product strategy implementation, and leverage his technical R&D background to strengthen the brand’s technological foundation. Zeng Qinglin brings decades of comprehensive experience across automotive R&D, manufacturing, and sales. Previously serving as Vice General Manager of Sales at Voyah Auto, he has deep expertise in the premium new energy vehicle market. In his new role, he will lead all aspects of brand operations and accelerate strategic and product rollout. Yijing Auto adopts a dual-core model combining “Dongfeng’s manufacturing heritage” with “Huawei Qiankun’s intelligent ecosystem.” Huawei Qiankun will provide a full-stack intelligent solution, including Qiankun ADS (Advanced Driving System) and HarmonyOS Cockpit, while Dongfeng contributes its expertise in vehicle manufacturing, chassis development, safety systems, and supply chain management. Currently, Yijing’s first family-oriented flagship six-seater SUV has completed extreme cold-weather testing and is scheduled to debut at the Beijing Auto Show in April, with market launch planned for later this year. 2026 has been designated as the brand’s inaugural year, and the appointment of its management team further clarifies its strategic direction. With its core leadership now in place, Yijing Auto has entered the phase of product realization and market preparation, focusing on family user needs to advance the launch of its debut model.