XPeng MONA MO3 Launches with Tech and Global Strategy Unveiled

The 2026 Xpeng MONA MO3 has officially launched. Following the launch event, He Xiaopeng, Chairman and CEO of Xpeng Group, and Yang Guang, Head of the MONA product line, addressed media questions and shared further details. He Xiaopeng remarked that brand ambassador Nana Ouyang’s intelligence and wit left a strong impression, half-jokingly suggesting she has the potential to become a product manager. Yang Guang noted that the Ultra SE variant of the MONA MO3 stems from significant shifts in user and product perception driven by technological iteration. He emphasized that Xpeng is transitioning from a new energy vehicle manufacturer to a technology company, with a future focus on physical AI development, product portfolio diversification, and global expansion. The company’s recent rebranding to “Xpeng Group” reflects a strategic realignment to meet the challenges of the upcoming era of physical AI and robotics. On chips, He revealed that Xpeng currently uses solutions from both MediaTek (MTK) and Qualcomm, adding that strong AI companies will ultimately need to develop their own chips. He argued that computing power is undervalued and announced plans for Xpeng to significantly boost its computational capabilities. Yang added that high computing performance arises from the integration of in-house chips and algorithms, which is also key to delivering high-value, cost-effective products. Regarding market competition, Yang stated that the MONA MO3’s competitiveness in the sub-150,000 RMB pure electric segment comes from a deep understanding of young users’ preferences. He Xiaopeng reiterated the company’s commitment to a high-quality product strategy and its refusal to engage in chaotic, unproductive competition.