Liu Yifei Named Ambassador for Harmony Intelligent Mobility's Zhijie Brand; Zhijie V9 Display Models Arrive in Stores Late This Month

On April 13, Huawei Consumer Business Group released a video officially announcing Liu Yifei as the brand ambassador for Harmony Intelligent Mobility's Zhijie brand. Previously, in April 2023, Zhijie Automobile had announced Liu Yifei as the Zhijie Brand Ambassador and invited her to attend the brand's "Night of Zhijie" event. According to standard industry practice, a brand ambassador represents the highest tier of collaboration, serving as the core figure in brand promotion, whereas a brand spokesperson typically involves a lower level of partnership focused more on promotional activities. The company also revealed that display units of the Zhijie V9 will arrive at retail stores later this month. The vehicle debuts with an intelligent interactive side-door light carpet and features second-row dual zero-gravity seats supporting 45-degree welcome rotation as well as 90-degree and 180-degree rotation functions. Additionally, it introduces wrap-around airbags in the second row for the first time.