M-Hero and Huawei Qiankun Deepen Partnership: Four New Models in Two Years, Debuting April 24

On April 20, M-Hero Auto held its Spring Refresh Launch Event, announcing an upgraded, comprehensive collaboration with Huawei Qiankun across product development, channel expansion, and ecosystem integration. Over the next two years, the two companies will successively launch four new vehicle models. The first model—integrating Huawei Qiankun’s intelligent technologies with top-tier off-road capabilities—will make its global debut at the Beijing Auto Show on April 24. In terms of channel development, M-Hero Auto and Huawei Qiankun have jointly created a new retail store concept. The flagship Store No. 001 in Wuhan has already opened, featuring dual-brand signage and offering an in-house customization workshop along with comprehensive roadside assistance services. Regarding ecosystem development, M-Hero Auto has partnered with over ten leading cultural and tourism groups to pilot-operate its first batch of 10 smart off-road bases. The company plans to expand this network to 100 locations by 2027. Supporting services include curated off-road driving routes, tiered driver training programs, energy replenishment solutions, camping accommodations, and lifestyle amenities.