Dongfeng Unveils EQ-REBORN Concept Paying Tribute to 1975 Military Vehicle

At the 2026 Beijing International Auto Show, Dongfeng Motor unveiled its all-new concept car, the EQ-REBORN. Inspired by the EQ240 military vehicle launched in 1975, the concept features a boxy silhouette, a pixelated display screen on the front fascia for information presentation, and multiple drones mounted on the roof. Positioned as an intelligent light off-roader, the vehicle was showcased only in terms of exterior design and partial interior details at the launch event, with no specific technical specifications disclosed.