Dreame Launches NebulaNEXT Series, Entering Global Ultra-Luxury EV Market

On April 24, at the 19th Beijing International Automotive Exhibition, Dreame’s Nebula Program made its public debut, unveiling two models from the NebulaNEXT series—the NebulaNEXT01 high-performance super sedan and the NebulaNEXT01X luxury full-size SUV—and showcasing its full-stack intelligent technology ecosystem. Leveraging Dreame Group’s technological expertise in high-speed digital motors, the program transfers foundational robotics technologies into the automotive sector to establish a differentiated technical foundation. The NebulaNEXT01 replaces the traditional grille with an active air curtain, features a “lightning waistline” design, and incorporates proprietary blue carbon fiber material, claiming a 0–100 km/h acceleration time of just 1.8 seconds. The NebulaNEXT01X applies supercar design language to a full-size SUV, emphasizing aerodynamic efficiency. Both models adopt a “luxury-first” design philosophy, priced 10% above global industry benchmarks, and follow an “N+1” product strategy focused on delivering ultimate user experiences. Technologically, the Nebula Program introduces the “Nebula Twelve Full-Stack Technology System,” encompassing intelligent chassis systems and among the world’s first mass-producible 60Ah all-solid-state battery cells. Commercially, it implements the “Nebula Model,” integrating co-innovation and independent innovation to create a self-sustaining closed-loop ecosystem. In terms of distribution, the program plans to leverage Dreame Group’s global network of over 6,000 offline touchpoints to build 300 flagship stores—each exceeding 1,000 square meters—to support premium customer delivery. Targeting approximately 400 million high-end users worldwide, the initiative aims to fill the current gap in the global ultra-luxury electric vehicle market by establishing integrated closed loops across technology, business, and channels, thereby propelling Chinese brands into the new global ultra-luxury EV arena.