GAC Trumpchi Unveils “Smart Family” Vision, Debuts Two New Models at Beijing Auto Show

On April 24, 2026, the Beijing International Auto Show opened, where GAC Trumpchi unveiled a comprehensive brand refresh. The company introduced its new brand mission—“Building great cars for loved ones, making mobility better”—and its vision—“Safeguarding joyful family journeys with warm technology and exceptional quality.” It also established “Smart Family Mobility” as its new core value proposition, centered on three key commitments: reassuring quality, thoughtful comfort, and effortless intelligence. This rebranding marks a milestone in the BU (Business Unit) reform initiative at GAC Trumpchi. Officially launched on January 16, 2026, the BU integrates resources across the entire value chain—including R&D, manufacturing, and sales—to enhance decision-making efficiency and market responsiveness. Following the reform, GAC Trumpchi achieved terminal sales of 92,129 units in Q1 2026, a year-over-year increase of 33.06%. Its models GS8, M8, and E8 ranked first in their respective segments for three-year residual value retention. Additionally, the brand’s Net Promoter Score (NPS) has continued to rise, supported by a new service standard guaranteeing “5-second response to issues, resolution within 2 hours, and zero negative reviews.” During the auto show, GAC Trumpchi debuted two new models: the all-new Trumpchi Xiangwang E8 PHEV and Yue 7, the first model in its new off-road series. The Xiangwang E8 PHEV is the brand’s first MPV equipped with GAC’s next-generation Xingyuan plug-in hybrid technology, delivering a WLTC-equivalent fuel consumption of just 3.98 L/100 km under CLTC conditions when operating in low-battery mode. It features a large LiDAR unit, an L2++ advanced driver-assistance system, and map-free urban NOA functionality, with market launch scheduled for June. The Yue 7 is positioned as an all-scenario, smart, rugged SUV, built on an integrated embedded ladder frame that combines the ride comfort of unibody construction with the high torsional rigidity of body-on-frame architecture. It is slated for launch in Q3 2026. GAC Trumpchi now offers a complete MPV portfolio spanning both ICE and NEV powertrains, as well as passenger and commercial applications, having been chosen by over 860,000 families to date. By reinforcing its MPV leadership while expanding into the hardcore off-road segment, the brand is further strengthening its product lineup to support GAC Group’s strategic “Panyu Initiative.”