Jetta Announces Full Shift to Smart EVs, Launching 4 New Energy Models Within Two Years

On April 24, 2024, JETTA unveiled a brand refresh at the 2026 Beijing Auto Show, officially announcing its full-scale strategic shift toward intelligent electric vehicles and introducing a new logo for its NEV (New Energy Vehicle) lineup. The company’s self-developed JETTA Smart Architecture platform supports high-speed networking, secure encryption, an AI-powered smart cockpit, urban driving assistance, and over-the-air (OTA) vehicle updates. JETTA has partnered with Horizon Robotics, CoreTigo, and Volcano Engine, integrating the Doubao and DeepSeek large AI models to enable automated parking and both highway and urban NOA (Navigate on Autopilot) capabilities. According to its strategic roadmap, JETTA plans to launch four new energy vehicle models within two years. Its first all-electric sedan, the JETTA M6, is scheduled to hit the market in the second half of 2024, followed by an all-electric SUV and a plug-in hybrid SUV in 2025. Concurrently, JETTA aims to expand its sales network to over 600 outlets and comprehensively upgrade its showroom design. Internationally, the brand will enter markets in Central Asia and Africa.