Harmony Intelligent V9 Racks Up 22,500 Pre-Orders in 72 Hours, Led by High-Spending Customers Aged 35–45

The Harmony Intelligent Mobility's first MPV, the Luxeed V9, garnered 22,500 pre-orders within 72 hours of its pre-sale launch, with a pre-sale price range of RMB 399,800 to RMB 529,800. Data shows that dealerships averaged 35–40 new orders each, while showroom foot traffic surged by 200%, with 20% of visitors expressing specific interest in this model. Inquiries saw the most significant growth in the Yangtze River Delta, Pearl River Delta, and Shandong Province. Customer profiling reveals that buyers are primarily aged between 35 and 45, with a 100% rate of trade-ups or replacements. Most are local young entrepreneurs and corporate executives with strong purchasing power, high brand affinity for Huawei, and notable appreciation for the vehicle’s swiveling seats and third-row safety features. In terms of configuration preferences, the Ultra+ variant accounts for 55% of orders, followed by Ultra at 25%, Max+ at 15%, and Max at 5%. The most popular exterior color is Gilded Black, while the interior shade Velvet Violet is the top choice. Most pre-order customers have ample budgets and tend to opt directly for the top-trim models, with the fully wrapped second-row seats significantly enhancing their confidence in higher-end configurations. When comparing competitors, customers frequently mention the Zeekr 009, Li Auto MEGA, and Denza D9. Notably, some buyers originally considering six-seat models within the Harmony ecosystem have shifted their attention to the Luxeed V9, drawn by its positioning as the first MPV in the Harmony ecosystem.