Chery Jaguar Land Rover Launches New FREELANDER Discovery 8 as a Premium Tech-Driven All-Terrain SUV

On April 27, Chery Jaguar Land Rover unveiled the official images of the first model under its new FREELANDER brand—the "Freelander 8"—positioned as a "luxury tech-oriented all-terrain SUV." The FREELANDER brand was officially launched on March 31, evolving from the classic Land Rover Freelander and now operating as an independent marque. The new brand adopts a collaborative model: the Chinese team leads core aspects including overall vehicle product definition, development of new energy and intelligent technologies, supply chain integration, as well as brand operations, marketing, channel development, and user engagement. Meanwhile, the Jaguar Land Rover team focuses on shaping the luxury brand DNA, defining design aesthetics and premium character, participating in key stages of product definition and development, and leveraging global resources to support the brand’s international expansion. The new vehicle will come standard across all trims with Huawei’s Qiankun ADS V4.1 intelligent driving system and will be the first in the world to feature an 896-line LiDAR sensor.