Novosense Debuts at 2026 Beijing Auto Show, Unveiling One-Stop Automotive Chip Solutions and Co-Releasing In-Vehicle SerDes White Paper

From April 24 to May 3, 2026, the Beijing International Automotive Exhibition, themed “Leading the Era, Intelligent Future,” was held at the China International Exhibition Center (Shunyi Venue) and the Capital International Convention and Exhibition Center, covering a total exhibition area of 380,000 square meters. Novosense showcased its comprehensive one-stop automotive chip solutions for electrified powertrains (e-motors, batteries, and power electronics), ADAS, intelligent cockpits, body control, and automotive lighting systems. The company unveiled several key products: - The NSUC1500-Q1 LED driver integrates an MCU, LDO, LIN-PHY, and four-channel LED drivers, supporting 256-color high-precision dimming. - The NSUC1527 chip offers 27 constant-current outputs, enabling independent control of up to 81 RGB LEDs, ideal for complex ambient lighting scenarios. - The NSDA6934-Q1 Class-D audio amplifier supports four-channel output and low-latency mode, complemented by power management ICs to form a complete audio solution. - The NLS9116 and NLS9246 SerDes chipset, based on the HSMT protocol, enables 6.4 Gbps high-speed transmission, meeting the demands of high-definition video transmission in intelligent driving and cockpit systems. During the auto show, Novosense shared technical insights on multimodal sensing and high-speed interfaces at the Technology Innovation Forum hosted by the China Society of Automotive Engineers (SAE-China). The company highlighted that SerDes technology is evolving toward higher speeds (with 3.2/6.4 Gbps already in mass production and 12.8 Gbps+ under development), enhanced reliability (including ESD protection and link diagnostics), and greater ecosystem openness. Its SerDes products have already been validated by leading customers and demonstrate critical system-level capabilities. Novosense also co-released the In-Vehicle Video SerDes White Paper with the China Automotive Chip Alliance and Geely Auto to advance standardization of high-speed connectivity. Meanwhile, its NSI67x0 series of intelligent gate-isolated driver chips received the “2026 Influential Automotive Chip of the Year” award. As of 2025, Novosense reported annual revenue of RMB 3.368 billion, with automotive business accounting for over 35%. The company shipped more than 750 million automotive chips in 2025 alone, bringing its cumulative shipments to 14.18 billion units. Currently, each new energy vehicle (NEV) in China incorporates an average of approximately 50 Novosense chips, representing an average content value of around RMB 2,000 per vehicle.