Harmony Intelligent Mobility's Fangjie Off-Roader Spied in Camouflage, Featuring Bold, Boxed Design

Recently, several bloggers shared spy photos of a camouflaged vehicle suspected to be an off-road model from Huawei's Harmony Intelligent Mobility (HIMA) under its new "Enjoy" (Xiangjie) brand. The background of the photos shows signage reading “BAIC New Energy XXXX Factory,” with some characters obscured—likely referring to the “BAIC New Energy Xiangjie Super Factory.” The vehicle features a boxy, rugged design and is equipped with newly styled headlights. According to previously disclosed information, Huawei revealed during its HIMA annual livestream in December 2023 that the Xiangjie brand would launch new models featuring innovations in both exterior and interior design. BAIC Group later confirmed that the vehicle adopts a rugged “box-shaped” design and announced plans to unveil multiple original new models this year, including SUVs and MPVs. If this camouflaged prototype indeed belongs to Xiangjie’s off-road lineup, it suggests that HIMA’s “Five Jie” (Five Worlds) product portfolio may gradually move away from a unified family design language toward more differentiated styling. The vehicle is expected to be equipped with the latest HarmonySpace 6 intelligent cockpit and Huawei’s Qiankun ADS 5 autonomous driving system.