Li Auto PR Head Yang Jibin to Depart

Yang Jibin, head of public relations at Li Auto, is set to depart the company. Yang previously spent many years at ByteDance and was involved in the high-profile rivalry between ByteDance and Tencent (often referred to as the "Tou-Teng War"). He left ByteDance in December 2025 to join Li Auto, where he was widely regarded as the top executive overseeing public relations. However, less than six months after joining, news of his resignation has emerged. On the afternoon of June 9, Yang reposted a video from Li Auto's official social media account on his personal WeChat Moments but did not comment on the resignation rumors. As of now, Li Auto has not issued an official statement regarding the matter.