Changan Auto Appoints Chen Zhuo and Di Zhirui as Vice Presidents to Strengthen NEV Strategy

On June 15, 2024, Changan Automobile announced the appointments of Chen Zhuo and Di Zhirui as Vice Presidents of the company. Chen Zhuo previously held multiple roles in Changan’s Brand Public Relations Department before joining Avatr Technology, where he played a key role in establishing Avatr’s multi-category product portfolio. In 2025, Avatr achieved sales of 120,000 units, an increase of over 70% year-over-year. Di Zhirui brings extensive experience in product definition and planning and was deeply involved throughout the development of Changan Qiyuan. In 2025, Changan Qiyuan recorded sales of 411,000 units, up 42.6% year-over-year. In 2025, Changan Automobile reported total sales of 2,913,000 vehicles, including 1,109,000 new energy vehicles (NEVs). From January to May 2024, the company’s cumulative sales reached 916,900 units, with NEV sales totaling 321,700 units. Changan has set ambitious targets for 2026: total sales of 3.3 million vehicles and NEV sales of 1.4 million units. This leadership reshuffle underscores the company’s strategic focus on strengthening its NEV business amid intensifying competition in the automotive market.