BYD Launches Flagship SUV "Tang" at Yongning Gate in Xi'an, Zhang Ruoyun Named Brand Ambassador

On June 17, BYD officially launched its new flagship SUV, the "Tang Dynasty," at Yongning Gate in Xi'an. The launch event was held at this historic southern main gate of ancient Chang'an, which served as the ceremonial entrance for receiving foreign envoys during the Tang Dynasty and is often referred to as Xi'an's "urban reception hall." The vehicle's name, "Tang Dynasty," creates a deliberate historical resonance with the venue. Actor Zhang Ruoyun, known for his roles in period dramas such as "The Judge Dee Mysteries," was invited as the brand ambassador for the event. Departing from conventional indoor exhibition formats, the launch took place at Yongning Gate—a prominent cultural and tourism landmark—juxtaposing the ancient city walls with cutting-edge new energy vehicles, a striking visual contrast that quickly drew widespread attention and online buzz.