Huawei Files for "World" and Other "*Jie" Series Auto Trademarks

Huawei Technologies Co., Ltd.'s trademark application for "World," filed on May 13, 2024, has entered the preliminary examination and publication phase. The trademark is designated for use in International Class 12, covering electric vehicles, hybrid cars, electric automobiles, automotive instrument panels, automobiles, vehicle tires, camera-equipped drones, vehicle interior decorations, and child safety seats for vehicles. Additionally, Huawei has successfully registered multiple Class 12 trademarks following the "*Jie" (meaning "*Realm") format, such as "Xianjie" ("Immortal Realm") and "Tianjie" ("Heavenly Realm"). Currently, Harmony Intelligent Mobility—a Huawei-backed brand—already includes sub-brands like Wenjie and Zunjie. Huawei's applications for these trademarks may be intended for actual use or could constitute defensive registrations.