Xiaomi EVs See $1,400 Price Cut via Employee Sales Channel

Xiaomi Auto has recently launched an employee internal purchase promotion at its retail outlets, allowing regular consumers to buy select in-stock vehicles through employee channels and receive a RMB 10,000 discount. Eligible models include the SU7 Pro and YU7 Long Range, Pro, and Max variants, though buyers must source available inventory themselves. The process involves placing an order using an internal employee account, with the buyer’s personal information used for vehicle registration and contact purposes; the account is then transferred to the buyer upon vehicle pickup. According to frontline sales staff, these in-stock vehicles were primarily manufactured between February and March this year, with the YU7 having significantly higher inventory levels than the SU7. The internal purchase promotion is expected to run through the end of June, but inventory is depleting rapidly—only about 30% remains, and sales will cease once stock runs out. Additionally, customers who lock in an order and take delivery of an in-stock YU7, SU7, or SU7 Ultra between June 18 and 21 (during the Dragon Boat Festival holiday) will receive a complimentary portable charging and discharging gun valued at RMB 799.