Leapmotor Launches First MPV D99 Starting at ¥249,800 with Premium Features Standard Across All Trims

Leapmotor’s first MPV, the D99, officially launched on June 25 with a price range of RMB 249,800 to RMB 319,800. Built on Leapmotor’s D platform, the D99 is available in both extended-range and all-electric variants. All trims come standard with dual-motor AWD, a dual-chamber closed-loop air suspension with CDC dampers, a front double-wishbone and rear five-link suspension setup, Qualcomm’s dual Snapdragon 8797 chips, a LiDAR-based intelligent driving system, CATL batteries, and 11 airbags. The extended-range version features an 80.3 kWh LFP battery pack, delivering a CLTC pure-electric range of 480 km and supporting 800V high-voltage fast charging. The all-electric variant is equipped with a 115 kWh ultra-mixed-cell battery, offering a CLTC range of 700 km and utilizing a 1,000V high-voltage architecture with peak fast-charging power reaching 460 kW. Zhu Jiangming, Founder and Chairman of Leapmotor, stated that the D99 exclusively uses components from top-tier suppliers, continuing the company’s “fully loaded from entry-level” strategy to elevate average selling prices and profitability. Leveraging its vertically integrated R&D system, Leapmotor independently develops and manufactures core components across key domains including tri-motor systems (battery, motor, and electronic control), intelligent driving, and smart cockpits. Self-developed high-value-added electronic components account for approximately 65% of the vehicle’s total cost, reducing per-model R&D expenses by 40% compared to outsourcing models. Additionally, the CTC (Cell-to-Chassis) battery-integrated chassis technology and Leapmotor’s Leap 3.5 electronic/electrical architecture further lower manufacturing costs. Gross margins in Q2 faced pressure due to rising raw material prices—particularly lithium carbonate—and the implementation of China’s new national standards for power batteries in July, though the impact remains within a manageable range. Zhu noted that the company is currently absorbing cost pressures through internal optimization without adjusting retail prices, but future price adjustments cannot be ruled out if raw material costs continue to rise. Leapmotor currently operates 17 in-house component factories, resulting in relatively high fixed costs. The company aims to amortize these costs through higher sales volumes of premium models and expansion into overseas markets. In Q1 2026, Leapmotor’s overseas sales reached approximately 41,000 units, accounting for 37% of total sales. It has around 1,000 global sales and service outlets spanning over 40 countries and regions. The company targets annual overseas sales of 100,000 to 150,000 units by 2026, advancing its international footprint through a dual approach of whole-vehicle exports and localized production.