Sony Unveils “ONE SIGNATURE SOUND” In-Car Audio Solution and Immersive Entertainment Technologies at 2026 Shanghai International Low-Carbon Smart Mobility Expo

On July 2, 2026, the Shanghai International Low-Carbon Smart Mobility Expo opened at the Shanghai New International Expo Centre. Sony participated under the theme “ONE SIGNATURE SOUND – The Pinnacle of Pure Audio,” marking the first time it extended this flagship audio philosophy into the automotive domain. At the event, Sony unveiled its premium Mobile ES in-car audio solution and showcased multiple cutting-edge technologies for in-vehicle entertainment. “ONE SIGNATURE SOUND – The Pinnacle of Pure Audio” represents Sony’s flagship series, developed through years of high-resolution audio R&D. Now adapted for automotive environments, it aims to deliver a consistent, high-quality listening experience. Mobile ES supports high-resolution audio playback and features system-level optimization tailored to a vehicle’s unique acoustic environment, faithfully reproducing musical details and the atmosphere of live performances. The solution also incorporates localized sound tuning specifically calibrated for Chinese users’ preferences. Also on display was Sony’s Quiet Cell Spatial Noise Cancellation technology for vehicles, which uses near-field speakers embedded in seats to suppress road noise. Additionally, the 360 Smart Dome Sound Field (automotive version, 360AAC) leverages acoustic modeling and digital signal processing to create a three-dimensional, immersive soundstage inside the cabin—transcending the physical limitations of speaker placement. Furthermore, drawing on its extensive resources in music, film, and gaming, Sony presented an integrated in-car entertainment ecosystem that combines “Sony Select Hi-Res Music,” Sony Pictures content, and the PlayStation gaming platform—accelerating the transformation of vehicles into comprehensive entertainment spaces. Sony’s booth is located in Hall 6.1H, Booth 6C18 at the National Exhibition and Convention Center (Shanghai), featuring an interactive experience zone and offering over 3,200 gifts, including the professional MDR-7506 monitoring headphones.