Zunjie V800/V680 Surpasses 8,000 Orders, Targeting Ultra-Luxury MPV Market

Cumulative orders for the V800 and V680 MPV models under the Zunjie brand have exceeded 8,000 units. Currently, 200 dealerships nationwide have received sales authorization, with touring exhibitions underway in select regions, though display vehicles have not yet arrived at all stores. Orders primarily originate from first- and second-tier cities, with Guangdong, Zhejiang, and Shanghai leading in sales—Guangdong alone accounting for approximately 20% of total orders. Buyers are predominantly aged between 35 and 60, mainly comprising business owners, executives, and entrepreneurs. Among them, 30% are existing Zunjie owners, 30% come from other Harmony Intelligent Mobility (Hongmeng Zhixing) vehicle users, and 40% are entirely new customers. Most customers opt for the V800, priced between RMB 800,000 and 1.2 million. The V680, priced from RMB 650,000 to 900,000, attracts a relatively younger customer base who favor dual-tone exterior colors (such as Wilderness Brown Gold) and prioritize second-row comfort features—including spacious interiors, one-touch privacy glass, an onboard tea bar, electric shoe storage, and a starry-sky ceiling. In competitive comparisons, around 60% of customers mentioned the Toyota Alphard, while 20% referenced the Zeekr 009. Customers generally excluded traditional internal combustion engine vehicles from consideration; for many existing Alphard owners, the model serves as a target for upgrade or replacement purchases. After experiencing the vehicles firsthand, customers widely acknowledged a significant gap in electric and intelligent driving experiences. Most buyers considered only models within the Harmony Intelligent Mobility ecosystem and directly opted for the V800. Comparisons with the Zeekr 009 were primarily observed in the Jiangsu-Zhejiang-Shanghai region, where customer attention focused on its pure electric drivetrain.