Rolls-Royce Unveils Ghost Savile Row Edition with Official Images and Design Details

Rolls-Royce has unveiled official images of the Ghost Savile Row Collection, a special edition inspired by London’s iconic Savile Row—the historic home of bespoke menswear. The car features a two-tone Midnight Sapphire and English White exterior, echoing the classic combination of navy blue tailcoats and crisp white dress shirts popularized in the early 19th century by Beau Brummell. A silver accent line is integrated into the upper white section along the traditional hand-painted coachline, creating a striking visual contrast. Inside, the bespoke menswear theme continues: open-pore white wood veneer adorns the dashboard, steering wheel spokes, and upper door panels, while the center console lid is finished in black wood veneer. The cabin showcases the most intricate single-piece embroidery ever created by Rolls-Royce, employing a proprietary stitching technique that mimics the interwoven texture of woven fabric, giving the leather a textile-like appearance. This embroidery uses seven thread colors, requires 250,000 stitches, takes nine hours to complete, and spans a total thread length of 1,830 meters. Rolls-Royce notes that the term “Bespoke” originated in Savile Row tailoring, originally indicating that fabric had already been reserved by a client. During the development of this special edition, the marque consulted with Savile Row industry experts before its in-house team of designers, engineers, and craftspeople brought the vision to life. The new model is scheduled to make its global debut at the Goodwood Festival of Speed in 2026.