Dongfeng Nissan Executive Praises Xiaomi N90 for Honoring Classics with Innovative Legacy

On July 15, Sun Hao, Director of the Marketing Department at Dongfeng Nissan Automobile Sales Co., Ltd., posted on Weibo expressing his appreciation for Xiaomi Auto's first extended-range full-size SUV, the Pengcheng N90. He noted that Xiaomi, despite having no prior automotive manufacturing background, has successfully cultivated a passionate user community and focused on creating hit products that appeal to younger consumers—putting pressure on many traditional automakers. Sun specifically highlighted the N90’s pop-up roof design, recalling his experience in 2005 while working at Beijing Benz during the launch of the Mercedes-Benz Viano Marco Polo edition, which also featured a pop-up roof. He mentioned that the vehicle’s unveiling event had invited renowned director Gu Changwei and actor Zhang Tielin, and that raising the roof at the launch generated significant emotional resonance. He emphasized that the automotive industry should innovate while staying true to its roots and carry forward traditions through respectful homage, concluding with his best wishes for the market success of Xiaomi’s Pengcheng N90.