LeStone 01 Accelerates Middle East Expansion with June 2026 Deliveries Surpassing 2,500 Units

In the first eight months of 2024, the Ji Shi 01 delivered fewer than 4,000 units in the domestic market. The brand subsequently shifted its strategic focus, proactively expanding into overseas markets. In October 2024, it opened physical retail stores in the Middle East and Southeast Asia and partnered with dealers across more than 20 countries, establishing a broad international sales network. The Middle Eastern market favors rugged, boxy, large SUVs, and the Ji Shi 01 aligns well with local preferences thanks to its robust body structure and three-row seating layout. The brand has simultaneously advanced localized operations: the vehicle features a dedicated sand-driving mode, an enhanced high-temperature cooling system, an Arabic-language voice-enabled infotainment system, and a special Qatar Falcon Edition. In Saudi Arabia, it adopted a premium pricing strategy, with a price equivalent to approximately RMB 560,000—roughly double its domestic price. Key specifications include a combined range of 1,100 km, a 91% range retention rate under desert conditions, a torsional rigidity of 40,000 N·m/deg, seven terrain driving modes, and a wading depth of 700 mm—delivering 40% better desert off-road performance compared to conventional four-wheel-drive vehicles. This overseas expansion has yielded significant results. In 2025, the Middle East accounted for 70% of the brand’s total global sales, with cumulative deliveries exceeding 20,000 units across the Middle East and North Africa, including over 5,000 units in the UAE alone. In the UAE’s luxury all-terrain SUV segment priced above USD 80,000, Ji Shi captured a market share of over 10%. In Saudi Arabia’s SUV market at the RMB 500,000 price tier, it achieved a 6% share—outselling the BMW X5—and the Dubai Police even procured the Ji Shi 01 as an official service vehicle. Sales momentum continued into 2026. In June alone, the brand delivered 2,512 units, a year-over-year increase of 99.5%, marking the seventh consecutive month of sequential growth. Total deliveries in the first half of 2026 reached 10,405 units.